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Helping businesses shine bright yellow

Connecting you with those who can help tell your story and demonstrate your value

With more than ten years of experience in marketing, digital marketing and public relations, Go Yellow is prepared to help you tell your story via social media and engage influencers who have gained the trust and respect of your target audience(s).

influencer coordination + management

When it comes to getting your brand in front of people with pull and influence, engaging social media influencers is key. Influencers have gained your customers’ trust and are a go-to for what’s hot — they’re what’s keeping you from reaching a significant number of influencers for little-to-no investment.

Go Yellow believes in the power of authentic, beneficial relationships. I’ll work with you to identify the perfect category of influencer, then do the heavy lifting to engage and manage influencer assets. The result? Increases in brand awareness, sales, social media following and social media engagement.

The true magic happens when influencer relationships are fostered over time. Seeing an influencer pitch a product once has its perks, but the real value comes when a brand manages a relationship with influencers over time. If they use in and adore and swear by your products over a period of time, so too will the people that trust them — your existing and potential customers.

Let Go Yellow lead the charge with your influencer coordination and management efforts. I’ll ensure you have relationships with the right people, who serve as connections to existing and potential audiences

national/digital PR

Digital PR helps you reach your target customers by featuring your business on the websites they read, the podcasts they listen to and the social media accounts they love. In creating and maintaining relationships with relevant media outlets, Go Yellow will keep your brand top-of-mind with media members who have established trust with your existing and potential customers.

The real beauty of digital PR? The reach. Brands use digital PR to increase online presence at a significant level. Go Yellow will network with national (and sometimes international) journalists, bloggers and influencers, by sending online press releases that communicate your value, to gain high-quality backlinks, social media mentions and improve your brand’s standings in search engine rankings (PS – the higher the better when it comes to things like Google search results, friends!).

There’s no limit to how wide a net digital PR can cast, and with a strong strategy guiding the way, Go Yellow leverages digital PR to reach your audiences via outlets they trust and value, for an additional sense of credibility.

Let’s chat!

Contact me below to schedule a no-pressure consultation call and discover ways in which we might be able to work together.