influencer coordination + management
Go Yellow believes in the power of authentic, beneficial relationships. I’ll work with you to identify the perfect category of influencer, then do the heavy lifting to engage and manage influencer assets. The result? Increases in brand awareness, social media following and social media engagement.
The true magic happens when influencer relationships are fostered over time. Seeing an influencer pitch a product once has its perks, but the real value comes when a brand manages a relationship with influencers over time. If they use in and adore and swear by your products over a period of time, so too will the people that trust them — your existing and potential customers.
Let Go Yellow lead the charge with your influencer coordination and management efforts. I’ll ensure you have relationships with the right people, who serve as connections to existing and potential audiences.
social media management
By now, you likely know the importance of social media as a business owner. It’s the quickest way to engage your current and potential customers. Go Yellow has managed social media for a myriad of industries, understanding that at its core, it’s about demonstrating value. Chances are, your competitors are active online too. Are you posting the kind of content most likely to catch your customers’ eye? Are you posting enough? Or too much? There’s a beauty and a science to it all, and Go Yellow knows all about it.
Each month, we’ll create social media calendars, outlining precisely what content will be shared by your accounts. Additionally, we’ll work each month to actively engage those interacting with your brand or who need to be engaging with you, all while helping grow your follower count among relevant users who are valuable to your success as a business.
Go Yellow can manage your existing social media accounts, and will steer you in any direction where you should develop new accounts. All the while, we’ll make sure to maintain your brand voice and deliver value to any and all who come across your social media channels.
content strategy + content creation
Content is a game changer. When it comes to value, creating content that resonates and influences your existing and prospective audience is key. Generally, content marketing achieves many things: increasing sales, generating customer loyalty, educating your leads and prospects about the products and services you offer, creating a sense of community around your brand + providing opportunities for customers to save, just to name a few.
Go Yellow works with businesses to identify opportunities for strategic content creation. Whether a blog, or tangible marketing asset (i.e. posters, infographic, presentation, etc.), Go Yellow will create on-brand, professional assets that will help advance your brand.
Social media is one game, content strategy and creation is a whole different beast. Sure, you may be active on social media, but are you delivering value to the inboxes of those who are already warm leads and fans of your brand? If you have an existing email marketing list or two and need a partner to assist in creating email marketing that communicates your value and meets people at the place they are most likely open to receiving information from you — while they’re safe and warm inside their own inboxes, and willing and able to engage with content you send to them directly.
Whether updating them on products and services, sending over a discount code or details about a current special, or simply shooting over some relevant/pertinent information that aligns with their interests, email marketing engages an audience who may or may not be anywhere else you are — there’s a subset of your customers who will never access Twitter or come across an influencer campaign. Meet them in their inbox and let Go Yellow help get them engaged in a way they may not already be, through email marketing. I’ll also help you actively grow your email list, so that with each and every send, you’re widening the net to make a meaningful impact with your customers and prospective customers.
There’s value in building connections with your local media outlets, no matter where you are in this big, beautiful world. After all, your community generally wants to show support for brands they can and often do know on a deeper level. If you haven’t already considered local media outlets as a potential opportunity to grow your brand, let Go Yellow be the liaison you need. I’ll create lasting relationships with media who are trusted by those locally and regionally. Better yet, I’ll ensure you stay top-of-mind as media prepares stories that align with the value you can provide. So don’t rule out tv, podcasts, newspapers, radio stations, television stations right down the street from you — sometimes, there’s nothing better than a little hometown love!
Digital PR helps you reach your target customers by featuring your business on the websites they read, the podcasts they listen to and the social media accounts they love. In creating and maintaining relationships with relevant media outlets, Go Yellow will keep your brand top-of-mind with media members who have established trust with your existing and potential customers. The real beauty of digital PR? The reach. Brands use digital PR to increase online presence at a significant level. Go Yellow will network with national (and sometimes international) journalists, bloggers and influencers, by sending online press releases that communicate your value, to gain high-quality backlinks, social media mentions and improve your brand’s standings in search engine rankings (ps – the higher the better when it comes to things like Google search results, friends!).
There’s no limit to how wide a net digital PR can cast, and with a strong strategy guiding the way, Go Yellow leverages digital PR to reach your audiences via outlets they trust and value, for an additional sense of credibility.