Helping Business Owners Stop Spreading Themselves Too Thin
Chances are, as an owner, you’re swamped — pulled in a million directions, overseeing all aspects of business, managing a small team or lack thereof — and you need help.
Marketing often takes a backseat to more immediate business and operational needs – believe me, I get it. You’ve done your best to address it, or delegate it to someone else who is probably over capacity, but you know marketing could make your business more successful.
That’s where I come in.
Becoming an Extension of Your Brand
As an independent marketing partner, I’ll become an extension of your business to understand, measure and better connect you with your target audience. I’ll influence their behaviors and help you win. I’ll ensure your brand voice is being heard in all the right places, by the right audiences.
Instead of taking your brand hostage, I meld into it, working closely with you and whatever team you have at the helm of your marketing efforts. It’s my job to oversee and guide your marketing efforts, letting you participate in whatever capacity (if at all!) you want to. Perhaps best of all, I love working with other one-person operations, as small can be plenty mighty.
Helping You Build and Maintain Meaningful Partnerships and Connections
Business should be personal. In creating genuine connection with your customers, speaking their language and meeting them where they are online, you’ll leave outdated, automated marketing in the dust. Go Yellow can help serve as the liaison between you and the people who can take your business to the next level — your customers.
Managing Business-To-Human Marketing
It’s not about business-to-consumer (B2C) or business-to-business (B2B) — it’s truly just business-to-human (B2H). It’s understanding what your customers need and want, then establishing yourself as the solution. It’s about demonstrating how you improve the lives of others through your product or service. At the root of it all, don’t we all want to do business with people?
“Human-to-human (H2H) marketing offers an alternative, or at least a way to enhance both B2C and B2B marketing.”
KALIN KASSABOV, Forbes